Dental PPC and Google Ads
Get found first by patients who are already looking
Google Ads, Local Services Ads and Meta campaigns for dental and orthodontic practices, watched every day and tracked to booked appointments.
The short answer
What is dental PPC?
Dental PPC (pay per click) puts your practice at the top of Google when people search for a dentist or a dental service, and you pay only when someone clicks. Done well, it brings in new patients for the services you want most, with a budget you control and results you can track to booked appointments.
How our ads work
Pay only for clicks
You pay when someone clicks your ad, not when it shows.
Set the budget you want
Change it any time. Closed for a week? Ads come down in minutes, so you never pay for calls you cannot answer.
Watched every day
We monitor accounts daily and get alerted when something breaks.
Tracked to calls
Call tracking and HIPAA-safe conversion tracking show which ads produce appointments.
PracticeMarketer is a Google Partner
Partner status requires Google Ads certified team members and meeting Google’s performance and spend requirements. Click the badge to see our profile on Google.
Google, Meta and more
Google Search is still the top place patients look. We also run Performance Max, Local Services Ads, and Instagram and Facebook campaigns when they fit your market.
We help you find the right budget for your area and goals, then report results in plain language.
- Google Search
- Local Services Ads
- Performance Max
- Instagram and Facebook
Client result
Guerra Dental: business up more than 200%
Guerra Dental in Colorado Springs wanted to grow in a direction other practices were overlooking. We built a website and ad campaigns designed specifically for seniors, and created a market for the practice in senior dental care.
Business is up more than 200%.
- Website designed for senior patients
- Ads placed to reach that market
- Business up more than 200%
What makes dental Google Ads work
Campaigns built around services
Implants, emergency care, cosmetic dentistry, Invisalign and new patient exams each get their own campaign, keywords and landing page, so you can see which services pay off.
Negative keywords and clean targeting
We block searches that waste money, like jobs, schools and DIY questions, and target the areas your patients actually come from.
Landing pages that convert
Ads send people to pages built to book, not to your homepage.
HIPAA-aware tracking
We track calls and form leads without sending protected health information to ad platforms, and we do not use the browser Meta pixel on practice websites.
FAQ
Dental PPC questions
How much should a dentist spend on Google Ads?
It depends on your market, the services you promote and how many new patients you need. We help you set a starting budget, then adjust based on cost per new patient.
Are Google Ads worth it for dentists?
For high-value services like implants and for patients searching right now, Google Ads are often one of the fastest ways to fill the schedule, as long as calls are answered and tracked.
What are Local Services Ads?
Local Services Ads appear at the very top of some Google searches with a Google screened badge. You pay per lead rather than per click. We set them up and manage them when they fit your market.
Do you run Facebook and Instagram ads for dentists?
Yes, when they fit your goals. Meta ads work well for reaching people before they search, like parents or people in a new neighborhood.
Orthodontic practice?
We run Google and Meta campaigns for orthodontists too. See our orthodontic marketing.
Find out what is leaking new patients
Thirty minutes, free, with a team that has marketed more than 2,000 dental and orthodontic practices.
