Dental marketing
Dental marketing that brings in new patients
Marketing for dentists since 1995. Websites, SEO, AI search, ads, social and team training, measured by new patients and production, not clicks.
The short answer
What is dental marketing?
Dental marketing is everything that brings a new patient to your practice and keeps existing patients coming back. That includes your website, Google Business Profile, local SEO, AI search visibility, Google Ads, social media, reviews, print and how your front desk handles calls. Done well, it fills the schedule with the patients and procedures you want most.
General, cosmetic, pediatric, implant and specialty practices all grow differently. We build each plan around the patients you want and the services that drive your production.
Everything a dental practice needs
Client result
Guerra Dental: business up more than 200%
Guerra Dental in Colorado Springs wanted to grow in a direction other practices were overlooking. We built a website and ad campaigns designed specifically for seniors, and created a market for the practice in senior dental care.
Business is up more than 200%.
- Website designed for senior patients
- Ads placed to reach that market
- Business up more than 200%
Grow the patients and procedures you want
The most profitable growth often comes from choosing a market and building for it on purpose. Guerra Dental grew by focusing on senior dental care. Other practices grow with implants, cosmetic dentistry, sedation, family care or emergency visits.
We help you pick the patients you want more of, then build the website pages, ads, content and front desk process to bring them in.
- Service pages written for the exact patient you want
- Ads aimed at the searches those patients make
- Offers and messaging that fit their concerns
- Tracking that shows which services are growing
Ideas
10 dental marketing ideas that work
These are the ideas we see work most often for dental practices. They all work better when your team follows up fast.
1. Own your Google Business Profile
Complete every field, list each service, add new photos monthly and post updates a few times a month.
2. Ask every patient for a review
Make it part of checkout with a short link or QR code. Never offer anything in exchange, and reply to every review.
3. Build a page for every major service
Implants, crowns, whitening, Invisalign, emergency care and sedation each deserve a page that answers what patients ask first.
4. Rewrite your website for skimmers
Headlines that make sense on their own, short blocks and a booking button a thumb can reach.
5. Run Google Ads for high-value services
Target people already searching for implants, emergency dentists or a new family dentist near them.
6. Answer the questions patients ask AI
Patients now ask ChatGPT and Google AI which dentist to see. Clear answers on your site and consistent practice details help those tools name you.
7. Train the first phone call
The person who answers the phone decides more new patients than any ad. Script it, practice it and measure it.
8. Follow up on unscheduled treatment
A simple call, text and email sequence brings back patients who said yes but never booked.
9. Reactivate past patients
Patients overdue for a cleaning are your easiest appointments. Reach out on a regular schedule.
10. Make referrals easy
Give happy patients an NFC card or QR code to share, and invite referrals with a sincere ask, never a reward.
Built for your patients
Dental marketing by practice type
General and family dentistry
Growth comes from steady new patients and strong recall. Focus on the map pack, reviews, insurance and new patient pages, and reactivation of overdue patients.
Cosmetic dentistry
Patients compare results before they call. Real smile galleries, clear financing messages and ads for veneers, whitening and smile makeovers do the heavy lifting.
Implant and restorative dentistry
Implant patients research for weeks. Detailed service pages, consultation offers, Google Ads and steady follow-up from the treatment coordinator turn that research into cases.
Pediatric dentistry
Parents choose the practice. Speak to them on Facebook and Instagram, show a friendly office and team, and make the first visit sound easy.
Senior and special care dentistry
An underserved market in many cities. Larger type, clear explanations, phone-first booking and outreach where older adults and their families already look.
How to measure dental marketing
Clicks and impressions do not pay the bills. These are the numbers we report to dentists every month.
- New patient calls and forms, by channel
- Calls answered and booked
- New patients seen, and cost per new patient
- Production from the services you are promoting
- Google map pack rank across your service area
- How AI tools describe and recommend your practice
- Review count, rating and new reviews each month
Tracking is set up without sending protected health information to ad platforms, so you can see what works and stay HIPAA-aware.
Why PracticeMarketer
Three decades of dental marketing
PracticeMarketer was founded in 1995 by Beth Leach. Beth built the professional Invisalign marketing materials for Align Technology that dentists and orthodontists used for years, and her team has since worked with more than 2,000 dental and orthodontic practices.
You get a team that knows dentistry: how patients choose a dentist, which services drive production, and what your front desk needs to turn calls into appointments.
How we work with dentists
01
Find the leaks
We review your website, rankings, reviews, ads and phones to see where new patients slip away.
02
Build the plan
A clear plan by channel and service, with a budget you approve.
03
Launch and train
We build the pieces and train your team on calls and follow-up.
04
Measure and adjust
Monthly reports on calls, new patients and cost per new patient. We move money to what works.
What dentists say
PracticeMarketer has helped us develop a marketing strategy to increase our practice. Since starting with them, we have seen a huge increase in number of patients and case acceptance. We have turned over all our marketing to them.
We have used PracticeMarketer for over 10 years for everything from business cards to website design. They know what they are doing and how to make my practice look the best it can, while drawing in new patients.
We have had great success using PracticeMarketer for all of our website needs. They built our website and increased our new patient numbers more effectively than another agency who charged 3x more. Love these guys.
I have been working with the team at PracticeMarketer for the past year and have been blown away by their expertise and dedication to helping my practice succeed. From the very beginning, they took the time to understand my unique needs and developed a customized marketing plan that has already produced impressive results.
I have been working with the team at PracticeMarketer for over 10 years and I am constantly surprised by their level of expertise and dedication to their clients. They have helped to completely revamp my practice's online presence and marketing strategy, resulting in a significant increase in leads and new patients.
FAQ
Dental marketing questions
What does a dental marketing agency do?
A dental marketing agency plans and runs the channels that bring new patients to a dental practice, including the website, SEO, Google Business Profile, AI search visibility, Google Ads, social media, reviews and print. The best agencies also help the front desk turn calls into appointments.
How much should a dental practice spend on marketing?
It depends on your goals, market and how many new patients you need. Track cost per new patient for each channel so every dollar ties back to appointments, then move budget to what works.
What is the best marketing for dentists?
Most practices get the best return from a strong website, a well-managed Google Business Profile with steady reviews, local SEO, Google Ads for high-value services and a front desk trained to book every caller.
How do dentists get more new patients?
Be easy to find, easy to trust and easy to book. Rank in the map pack, show up in AI answers, collect detailed reviews, answer calls quickly and follow up on every lead and unscheduled treatment plan.
Do you work with dental specialists?
Yes. We work with general and cosmetic dentists, pediatric dentists, oral surgeons and orthodontists across the United States.
Is your marketing HIPAA-aware?
Yes. We keep protected health information out of ad platforms and analytics, use HIPAA-compliant forms and do not use the browser Meta pixel on practice websites.
Orthodontic practice?
Orthodontics has its own buying cycle, referral network and first-visit conversion. See our orthodontic marketing.
Find out what is holding your new patients back
Book a free 30-minute strategy call. We will show you the first three things we would fix.
