About PracticeMarketer
Three decades of marketing dentists and orthodontists
We started out to give independent practices the same caliber of marketing big groups pay agencies a fortune for. We still do.
Agency-quality work, sized for a private practice
Hospitals and large groups have always had access to polished marketing. Most private practices could not justify agency fees, so they made do with templates and whatever the local printer offered.
PracticeMarketer closed that gap. Today our designers, writers, developers and ad specialists handle everything from a single business card to a full website, SEO and ad program, and we still pick up the phone ourselves.
- Dental and orthodontic practices only
- Online and offline marketing under one roof
- A real person answers when you call
Track record
The work behind the name
Invisalign professional marketing
Starting in 2000, we built the professional marketing materials for Align Technology and the in-office systems doctors used to present Invisalign, then taught orthodontists across the United States and Canada how to use them.
The Damon brand for Ormco
In 2007, Ormco hired us to create the Damon brand, build the system behind it and teach practices how to market it.
California Association of Orthodontists
We have run marketing for CAO for more than 10 years.
Pacific Coast Society of Orthodontists
We have run marketing for PCSO for more than 7 years.
More than 2,000 practices
General dentists, specialists and orthodontists across the country, from single offices to multi-location groups.
Google Partner
PracticeMarketer is a Google Partner, with team members certified in Google Ads.
Leadership
Beth Leach, President
Beth graduated from the USC School of Journalism and started her career at KTLA TV in Los Angeles, then reported for the Houston Post. She moved into newspaper advertising, learned the print ad business, and spent a year with the Yellow Pages.
Healthcare is where she found her niche. At Practice Builders she worked as an account manager, then became managing editor of their five healthcare marketing magazines. She opened her own firm in 1995.
In 2000, Align Technology brought Beth in to create the professional marketing for Invisalign. She built the marketing materials and in-office systems that helped doctors present it, and spent years traveling the United States and Canada teaching orthodontists how to market Invisalign in their practices. In 2007, Ormco hired Beth and Jeff Behan to create the Damon brand and build the system behind it.
In 2020, Beth and Jeff founded Orthodontic Revolution. Beth also runs marketing for the California Association of Orthodontists and the Pacific Coast Society of Orthodontists, and speaks regularly at AAO, PCSO, WOCON and CAO.
The people you will work with
David Gambale
Customer Service Coordinator. More than 10 years in healthcare marketing helping doctors market their practices, after a career in TV and film production.
Brad Munson
Copy Director. Writer, editor and marketing consultant for hospitals and health practices, with clients that include national orthodontic brands.
Nilu Shah
SEO and GEO Content Specialist. Creates and reviews content before it goes live, and checks client websites to make sure their SEO and AI search visibility are right.
Alberto Casa
Developer. Builds and maintains the websites behind our clients’ marketing, and keeps them fast and secure.
Udyam Kumar
WordPress Developer. Builds and updates client WordPress sites, from new page layouts to theme and plugin work.
Elise Donovan
Social Media Manager. Plans and posts our clients’ social content, and keeps their pages active and on brand.
Plus the rest of the team
Designers, developers and ad specialists who work behind the scenes on every account. They are just as important as the names on this page.
Testimonials
What doctors say
PracticeMarketer has helped us develop a marketing strategy to increase our practice. Since starting with them, we have seen a huge increase in number of patients and case acceptance. We have turned over all our marketing to them.
We have used PracticeMarketer for over 10 years for everything from business cards to website design. They know what they are doing and how to make my practice look the best it can, while drawing in new patients.
We have had great success using PracticeMarketer for all of our website needs. They built our website and increased our new patient numbers more effectively than another agency who charged 3x more. Love these guys.
I have been working with the team at PracticeMarketer for the past year and have been blown away by their expertise and dedication to helping my practice succeed. From the very beginning, they took the time to understand my unique needs and developed a customized marketing plan that has already produced impressive results.
I have been working with the team at PracticeMarketer for over 10 years and I am constantly surprised by their level of expertise and dedication to their clients. They have helped to completely revamp my practice's online presence and marketing strategy, resulting in a significant increase in leads and new patients.
FAQ
About PracticeMarketer
Who founded PracticeMarketer?
Beth Leach founded PracticeMarketer in 1995. She is the company’s president and has worked in dental and orthodontic marketing for more than 30 years.
Did PracticeMarketer create the Invisalign professional marketing?
Yes. Starting in 2000, Beth Leach built the professional marketing materials and in-office systems for Align Technology that orthodontists and dentists used to market Invisalign. PracticeMarketer no longer works with Align.
Who did PracticeMarketer build the Damon brand for?
Ormco hired Beth Leach and Jeff Behan in 2007 to create the Damon brand and the system behind it.
Which orthodontic organizations does PracticeMarketer work with?
PracticeMarketer has run marketing for the California Association of Orthodontists for more than 10 years and for the Pacific Coast Society of Orthodontists for more than 7 years.
Where is PracticeMarketer located?
PracticeMarketer is based in Redlands, California, and works with dental and orthodontic practices across the United States.
Find out what is leaking new patients
Thirty minutes, free, with a team that has marketed more than 2,000 dental and orthodontic practices.
