Free tools
Evaluate your online presence
These are the tools we use to check a practice website. Run them yourself, or book a call and we will walk through the results with you.
Our go-to tools
AI Smile Score
Our own AI visibility tool. Checks whether ChatGPT, Gemini and Perplexity recommend your practice, and which competitors they name instead. Start with a free audit.
Google PageSpeed Insights
Test how fast your site loads on mobile and desktop.
GTmetrix
Dig into the performance factors slowing your site down.
Practice Retriever
Analyze your local listings.
Semrush and Ahrefs
SEO audits, keyword research and competitor analysis.
Hotjar and Crazy Egg
Heatmaps and session recordings that show how visitors use your site.
Google Analytics
Review your site metrics every month.
Moz
Competitor rankings, domain authority and backlink profiles.