Your Google Business Profile is often the first thing a parent sees, before your website. It drives your spot in the map pack, and AI tools use it to confirm basic facts about your practice. Most profiles we audit are missing something easy.
The basics
- Practice name exactly as it appears on your signage, with no keywords stuffed in
- Primary category set to Orthodontist
- Address, phone and website that match your site exactly
- Regular hours, plus holiday hours updated before each holiday
- Appointment link that goes straight to booking or a short form
Services and details
- List each treatment you offer, such as braces, clear aligners and early treatment
- Write a short, plain description for each service
- Fill in attributes that apply, like wheelchair accessibility
- Add the languages your team speaks to your description if they matter to your patients
Photos
Upload real photos of your building, front desk, treatment area and team. Add new ones every month or two. A profile with recent photos looks like an active practice. One with a single blurry exterior shot from 2019 does not.
Reviews
Ask every family. Make it easy with a short link or QR code at checkout. Reply to every review, good or bad, without sharing any patient health information in your reply. Google does not allow offering anything in exchange for reviews, so never do it.
Posts
Share an update a few times a month, like a team birthday, a community event or new technology in the office. It shows Google and patients that the practice is active.
Multiple locations
Each office needs its own verified profile with its own phone number and its own page on your website. Duplicate or merged listings are one of the most common reasons a location drops out of the map pack.
See how we handle local SEO for practices.
Want us to audit your profile? Book a free strategy call with our team.